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  #1  
Old 11-01-2019, 04:41 PM
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Default Xiaomi henti luaskan pasaran ke AS kerana perang dagangan, beri tumpuan kepada Eropah



Syarikat gergasi telefon pintar Xiaomi Corp sedang meluaskan operasinya di Eropah tahun ini, apabila perang perdagangan AS-China beri bayangan kepada rancangan pengembangannya dalam ekonomi terbesar dunia.

"Pasaran Eropah merupakan tumpuan utama kami untuk pengembangan antarabangsa pada tahun ini," kata Lei Jun, Pengerusi dan Ketua Eksekutif Hong Kong yang disenaraikan di Xiaomi, dalam satu temubual di Beijing pada Khamis, mengelakkan pertanyaan mengenai aktiviti firma di Amerika Syarikat.

"Kami berhasrat untuk meletakkan [sama ada] pertama atau kedua di [pasaran telefon pintar] pelbagai negara Eropah, terutama di Sepanyol," katanya.

Strategi itu amat berbeza dengan yang diumumkan oleh Xiaomi pada bulan Mac lalu, ketika tujuannya adalah untuk mengembangkan operasinya di AS menjelang akhir tahun lalu atau awal tahun ini. Syarikat itu merancang untuk melancarkan model telefon pintar yang telah disesuaikan dengan pasaran AS, dengan pengedaran disokong oleh pengendali utama rangkaian mudah alih negara.

Peralihan strategi yang dilakukan oleh Lei untuk Xiaomi mencerminkan bagaimana perang perdagangan AS-China telah menjejaskan perindustrian industri hi-tech China. Konflik itu telah mengancam untuk memperlahankan pengembangan China dalam segalanya dari telefon pintar, peralatan rangkaian tanpa wayar (wireless) dan kereta panduan sendiri kepada semikonduktor, e-dagang dan teknologi kewangan.

Sementara perjanjian rundingan gencatan selama 90 hari berlangsung untuk menamatkan perang, syarikat-syarikat teknologi utama China dan inisiatif negara dijangka terus menghadapi cabaran tahun ini kerana dua ekonomi terbesar di dunia masih berada pada tahap yang lebih besar dalam kepimpinan global dalam inovasi teknologi tinggi .

Rancangan baru Lei untuk Xiaomi, pembekal telefon pintar keempat terbesar di dunia, telah muncul ditengah-tengah kegagalan usaha untuk membendung kejatuhan harga sahamnya selepas tamatnya tempoh pengundian awal awam selama enam bulan pada hari Rabu.

Pada hari yang sama, Lei dan dua pemegang saham terbesar syarikat, Smart Mobile Holdings Limited dan Smart Player Limited berjanji untuk tidak menjual mana-mana saham mereka di syarikat telefon pintar yang berpangkalan di Beijing untuk satu tahun lagi.

Saham Xiaomi telah jatuh kira-kira 20 peratus dalam tiga hari dagangan yang lalu. Saham itu turun 3.58 peratus kepada HK $ 9.97 pada Khamis. Kemerosotan teknologi yang lebih luas telah menghapuskan lebih separuh daripada nilai pasaran tinggi syarikat sejak Julai.

Walaupun pasaran menurun, Lei berkata beliau yakin pelabur akan melihat nilai jangka panjang Xiaomi.

Beliau berkata Xiaomi, yang mempunyai perniagaan di 70 negara dan wilayah di luar China, mengekalkan tiga pasaran geografi: tanah besar, India dan seluruh dunia.


Xiaomi berilebih banyak tumpuan pada pasaran domestik

Syarikat itu kini memperoleh 43.9 peratus hasilnya dari pasaran luar negara termasuk India dan Eropah, di mana ia telah membuat pengembangan yang ketara, menurut keputusan kewangan suku ketiga firma itu. Xiaomi mengatakan bahawa ia mahukan perniagaan di luar negara untuk menyumbang 50 peratus daripada jumlah pendapatannya.

Lei berkata syarikat itu juga merancang memasuki pasaran di Afrika dan Timur Tengah.

Walau bagaimanapun, Xiaomi menyaksikan bahagian pasaran domestiknya dalam telefon pintar merosot kepada 13 peratus pada suku ketiga, turun dari 14 peratus setahun sebelumnya, menurut Counterpoint Research.


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Xiaomi CEO Lei Jun silent on US expansion plan amid trade war, focuses on European markets

Smartphone giant Xiaomi Corp is looking to sharpen its operations in Europe this year, as the US-China trade war casts a shadow on its expansion plans in the world’s biggest economy.

“The European market is our main focus for international expansion this year,” Lei Jun, the chairman and chief executive of Hong Kong-listed Xiaomi, said in an interview in Beijing on Thursday, sidestepping a question about the firm’s activities in the US.

“We aim to rank [either] first or second in [the smartphone markets of] various European countries, especially in Spain,” he said.

That strategy is in stark contrast to the one declared by Xiaomi in March, when the goal was to expand its operations in the US by the end of last year or early this year. The company planned to launch a smartphone model tailored to the US market, with distribution supported by the country’s major mobile network operators.

The shift in strategy charted by Lei for Xiaomi reflects how the US-China trade war has knocked the wind out of the Chinese hi-tech industry’s sails. The conflict has threatened to slow down China’s expansion in everything from smartphones, wireless network equipment and self-driving cars to semiconductors, e-commerce and financial technology.

While a 90-day ceasefire period is in place for negotiators to end the war, major Chinese technology companies and national initiatives are expected to continue to face challenges this year as the world’s two largest economies remain at loggerheads over global leadership in hi-tech innovation.

Lei’s new plans for Xiaomi, the world’s fourth largest smartphone supplier, has come amid a failed effort to stem a slide in its share price after the expiry of a six-month initial public offering lock-up period on Wednesday.

On the same day, Lei and the company’s two largest shareholders, Smart Mobile Holdings Limited and Smart Player Limited pledged not to sell any of their shares in the Beijing-based smartphone company for another year.

Shares of Xiaomi have fallen about 20 per cent in the past three trading days. The stock was down 3.58 per cent to close at HK$9.97 on Thursday. A broader tech slump has wiped out more than half of the company’s market value since its July high.

Despite the bearish market, Lei said he was confident that investors will see Xiaomi’s long-term value.

He said Xiaomi, which has businesses in 70 countries and territories outside China, maintains three geographic markets: the mainland, India and the rest of the world.


Xiaomi to put more focus on domestic market

The company now derives 43.9 per cent of its revenue from overseas markets including India and Europe, where it has made significant expansion, according to the firm’s third-quarter financial results. Xiaomi has said that it wanted overseas business to account for 50 per cent of its total revenue.

Lei said the company also plans to enter markets in Africa and the Middle East.

Xiaomi, however, saw its domestic market share in smartphones decline to 13 per cent in the third quarter, down from 14 per cent a year earlier, according to Counterpoint Research.

Sumber : South China Morning Post
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  #2  
Old 04-03-2019, 03:49 AM
Dinihari Dinihari is offline
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xiaomi memang boleh
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